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INSIDE THIS ISSUE |
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BENEFITS OF NETWORKING |
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ATLANTA MEDIA MARKET FACTS |
1 |
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TERRI KILPATRICK ACCOUNT EXECUTIVE |
2 |
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CELESTE CASTLE RESEARCH ANALYST |
2 |
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FACING A LAYOFF |
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IN THE NEWS: PPMs |
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INSIDE THIS ISSUE |
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|
BENEFITS OF NETWORKING |
1 |
|
ATLANTA MEDIA MARKET FACTS |
1 |
|
TERRI KILPATRICK ACCOUNT EXECUTIVE |
2 |
|
CELESTE CASTLE RESEARCH ANALYST |
2 |
|
FACING A LAYOFF |
3 |
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IN THE NEWS: PPMs |
4 |
Networking comes in many forms. Whether it be meeting up with an old friend for a cup of coffee to ask how they are doing in graduate school, or having your friend's relative put in a good word for you at their company, to even connecting with someone online with the education or work experience you need to become more successful—these are all forms of networking.
You can use your contacts to get a feel for an employer you are planning on applying with. They can also be a great link in securing a business deal or providing you with sales leads.
Atlanta African Americans in Media (A3IM) provides you with a unique networking experience,
allowing you to come together with other black professionals in the Media industry...right here in the Atlanta!
A3IM looks to bring black media professionals together in efforts to increase our reach in the local Media industry and encourage the sharing of industry knowledge, prospective opportunities, and career-wise professional connections.
We look forward to seeing you at our August 19th event at Trois in midtown Atlanta and at other future events. If you do not currently received our newsletter electronically, please send an email to us at: aaaim.networking@gmail.com to be added to our distribution list.
Sonja Traxler - TNS Media Intelligence
Photos from our
last event at
TROIS in midtown
Atlanta!
Atlanta African Americans in Media Event Goers
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A3IM Organizers Patrick Morton (Cox Radio) & Sonja Traxler (TNS Media Intelligence) |
Justin Poage (Newlanta Films), Michaiah Nunn, Tracee Howard & Monique Moore (all of Millennium Sales & Marketing), & Gigton Ameen (Katz Media)
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| Terri Kilpatrick (Comcast Spotlight), Shemika Britt (Digitas), Charnese Fountain (AT&T), & Carlton Lockard (Comcast) | Meltresia Brady (Fitzgerald), Radcliff Angus (Mindshare) |
Lola Sims (NWPR), Maisha Hallager (V-103), & Mel Sanders & Rashida Ellis (both of The Style Suite) |
WINNERS OF THE DRAWING...
Congratulations to Craig Johnson of the AJC! At our August 19th networking event, Craig won 4 tickets to the Atlanta Braves tickets, donated by Cox Radio. 7 other prizes were given out as a result of our drawing at Trois. Thank all of you who came out!
TERRI KILPATRICK
Account Executive - Comcast Spotlight Atlanta
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Terri Kilpatrick, a Boston native, relocated to Atlanta 19 years ago. And in 2001, she joined the team at Comcast Spotlight in Atlanta as a Sales /Account Executive. Within the 7 years with Comcast Spotlight, Terri has proved to be a valuable asset to her company. In 2005, Ms. Kilpatrick was recognized as one of the top salespersons by Comcast Spotlight’s President’s Club. Terri’s responsible are to sell cable advertisement to local advertisers that are trying to brand and/or build their businesses. This includes typical commercial spots on 60+ available cable networks, |
customizable ads on Video On Demand (VOD) as well as Internet advertisement on Comcast.net and Vehix.com. With Cable divided up into zones, she is able to offer her clients a more affordable way to advertise within their geographically selected regions of the Atlanta DMA. Terri says “I get excited when a client tells me their phone is ringing more or they are seeing more foot traffic. Its a great feeling to know that my clients are meeting the objectives we were targeting from the start of their campaign”.
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CELESTE CASTLE
Sr. Research Analyst - Atlanta Journal-Constitution
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Celeste Castle moved to the Atlanta metro area 2 years ago from Long Island, NY. She currently supports a Sales staff of 30+ Print and Online Account Executives at the city’s largest newspaper property, Atlanta Journal-Constitution (AJC). The AJC recognizes the recent changes in technology and the Media market/industry as a whole. They have made strides in aligning their business accordingly. |
“They are not just print anymore, rather a diversified media company with an extensive portfolio to include print, online, and direct mail” says Celeste Castle. Celeste has an comprehensive professional background in Marketing and Advertising that spans over 1o years. More specifically, she has 7+ years of Media Research experience, working for some of the largest companies in the business! |
In New York, Celeste conducted research for ABC Disney as well as MTV Networks.
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As many companies are reorganizing or downsizing, a lot of individuals have been faced with (or will soon face) the uncomforting fact of being laid off from their employer. With huge industries, such as Automotive, being hit and the large changes in technology, the Media industry is feeling the pain.
1.Read the writing on the wall - Some of these signs include expense reductions, hiring freezes, management resignations, travel cutbacks and your competitors cutting jobs.
What
should you do? -
Schedule, medical or dental work now…while you still have health insurance.
Update your resume and actively network.
2. Get a better package - While it may be harder to negotiate in a mass-layoff situation, it's definitely worth your time to try. Most separation packages have outplacement services that will help polish your resume and find you a new position. But if you want to start your own business, you may want to ask for a cash award in lieu of outplacement support. Or maybe you just want to move altogether. Get relocation assistance. The trick to getting what you want is making sure you are respectful, your requests are reasonable and you give the reason behind your request. The worst they can say is no.
3. Collect what you're owed - COBRA is a federal law that allows you to continue your health care coverage up to a year and a half after you leave your job. You generally have 60 days to decide if you want this coverage. Most companies will pay your medical coverage through the month. So if you get laid off on Jan. 30, see if you can push it to Feb. 1st.
You also have a right to whatever money you've collected in your 401(k) and your pension benefit plan. Don't forget to roll over your 401(k) or your pension into a Traditional IRA using a trustee-to-trustee rollover. If you have a flexible spending account you'll generally want to use your allotment before you leave the company. And don't forget those stock options. If you have vested stock options, check the price and decide if you should exercise them. If it makes sense, you'll typically have 90 days to do this, otherwise you'll lose them.
4. Don't forget that Rolodex—So, you've been given the pink slip. Make sure you take the stuff that will help you find another job. Make sure you grab all those contacts and networks you've been establishing. But you do want to leave company property. Taking company documents (like customer lists, financial data, strategic plans and contract information) can cause you to lose your severance package or your former employer to file a legal suit against you.
You'll usually have some time to return gadgets so you'll be able to retain any personal information. But in case you're required to hand these gadgets in right away, you want to be prepared. If you have a laptop computer you have to return, make sure you download the personal stuff and delete it from your hard drive. Flash drive (sometimes called jump drives) are good easily downloading information off your computer and if you keep contacts on your Blackberry, make sure you have backup copies at home or printed out.
5. Don't burn your bridges - Leave with dignity. You don't want to do anything spiteful. Before you walk out of the door, get a recommendation. Even if you're not parting on the best terms, remember that this job is going to be on your resume so you may as well get a good review (or at least a neutral one). And if the layoff was a result of downsizing (not an your performance) a letter of recommendation that explains why termination wasn't your fault may come in handy.
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The New York City Council is calling for the FCC to investigate Arbitron's PPM service for "potential racial and ethnical biases." It also asks that Arbitron delay further rollout of the PPM. The Council says that "PPMs have been criticized for disproportionately benefiting Oldies and Top 40 radio stations at the expense of Black and Latino stations, putting the livelihood of New York City's Urban and ethnic radio stations in jeopardy if they experience a significant decrease in ratings." "Local and minority-owned radio has been a crucial tool in keeping communities informed and active," stated Speaker of the NYC Council Christine Quinn. "We must take every precaution before implementing a rating system that could shut these stations down forever. We are calling on Arbitron to delay its implementation of this system in order for the FCC to finish their investigation into the potential bias in the methodology." |
Arbitron has released its response saying that "Arbitron has great respect and appreciation for the work of the New York City Council and for the critical and unique role that Black-owned and Spanish-language radio plays as voices for the diverse communities of New York and of other cities across the country. For those reasons, we have had a long-term commitment to working with the NY City Council and with minority broadcasters in a collaborative and supportive manner. The Portable People Meter, or PPM, device was developed by Arbitron to measure how many people are exposed to individual radio and television stations (including cable). The PPM is worn like a pager, and detects hidden audio tones within a station or network's audio stream, logging each time it finds such a signal.
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Photo: Portable People Meter |
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ATLANTA’S AFRICAN AMERICANS IN MEDIA. NETWORKING, MENTORING, EDUCATING IF YOU ARE INTERESTED IN BEING A PART OF THIS ORGANIZATION PLEASE, CONTACT US AND LET US KNOW HOW YOU WOULD LIKE TO CONTRIBUTE. ALSO, FEEL FREE TO EMAIL US WITH ANY SUGGESTIONS OR COMMENTS . THANK YOU, AND WE LOOK FORWARD TO SEEING YOU AT OUR NEXT EVENT! CONTACT SONJA AT: 404-606-2116 CONTACT PATRICK AT: 678-472-9318 OR EMAIL US AT: aaaim.networking@gmail.com
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